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Hootsuite lays off nearly a third of its workforce as CEO tries to ‘refocus’

TechCrunch

Social media marketing firm Hootsuite says it has slashed its workforce by 30%. “We need to refocus our strategies to drive efficiency, growth and financial sustainability,” CEO Tom Keiser said in a statement sent to TechCrunch. The company offered no specifics on what exactly is changing about the business.

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Glossier just laid off one-third of its corporate employees, mostly in tech

TechCrunch

W]e are shifting our technology strategy to leverage external partners for parts of our platform that we’re currently maintaining internally,” Weiss wrote in the email announcing the layoffs to staff. The cuts, which amount to around one-third of Glossier’s corporate workforce, will primarily impact the company’s technology team. “[W]e

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Inside 5 Successful Fast-Food Social Media Campaigns

BrainStation Technology

Social media. Fast-food and fast-casual chains have launched some seriously creative campaigns in recent years to win the attention – and appetites – of potential customers, and some of those clever social media marketing blitzes have resulted in real boosts to the bottom lines of some of America’s best-established brands.

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Athleisure icon Ty Haney raises $9.8M in fresh funding for her blockchain rewards startup

TechCrunch

The startup uses blockchain technology to help brands build customer loyalty without having to rely on buying up pricey ads on third-party social media platforms, Haney explained. “[Outdoor Voices] would spend 30% to 40% of our dollars raised directly to the big [social media] platforms.

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Assembly required: 8 myths about knowledge management debunked

CIO

Nevertheless, the ongoing challenge of adapting to the strategies of terrorists and rogue states persists, especially as the volume of data flooding military intelligence capabilities has surged. The mobsters hung out at their private social club, discussing possible crimes to commit that night.

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Micromax, smartphone sales stalled, eyes a steer into electric vehicles

TechCrunch

Reports on social media show the company’s reluctance to handle consumer complaints. The company chose a price disruption strategy to swiftly dethrone Samsung from its leadership position in the Indian smartphone market, making it one of the trailblazers in the first wave of cheap, sub-$200 smartphones. billion from Alibaba.

Mobile 237
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Bulletproofing your threat surface with the Microsoft security ecosystem

CIO

Since Satya Nadella took the helm in 2014, Microsoft has doubled down on its support for non-Microsoft technologies. This “plays well with others” strategy has proved wildly successful for Microsoft across its entire product line, even though it has always been strongest when delivering Microsoft software for Microsoft customers.

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