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Seven Marketing Trends That Guarantee Business Success

Strategy Driven

As we continue to sail on the digital wave, marketing strategies that were once considered the norm are continuously overhauled to keep up with the shifting consumer tastes and technological advances. Discover the top marketing trends shaping the future of today’s companies. So, how does blogging boost digital marketing success?

Trends 39
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Generative AI Turns Marketing Insights into Action for OEMs

Perficient

The way I see it, there are two main categories for how generative AI will transform automotive: marketing and manufacturing. This time, I want to focus on the transformation of automotive marketing with generative AI. There are huge advances being made to improve research and campaign implementation. Generative AI is the answer.

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Travel app Hopper raises $96M from Capital One to double down on social commerce

TechCrunch

” The company’s web-crawling tech ingested blogs, photo-sharing sites and other sources of information about locales and tagged them to a geolocation in a massive place database. of the third-party air travel market in the U.S. The 1,500-employee-strong company — which has an estimated 11.2%

Travel 267
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Why Google Tag Manager exists?

MagmaLabs

Reading Time: 4 minutes Google Tag Manager (also known as GTM) is a free tag management solution provided by Google. Through this online tool, you can reply and manage various marketing and analytics tags on a website or mobile app. So, why Google Tag Manager exists? Why is Google Tag Manager an option?

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Revolution Ventures backs Casted in B2B-focused podcast play

TechCrunch

For Lindsay Tjepkema — who has been entrenched in the world of B2B marketing for more than 15 years — the opportunity was massive. So in 2019, she founded Casted , an audio and video podcast product aimed at B2B marketers. For starters, Casted’s SaaS platform gives marketing teams a way to publish content.

B2B 206
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Lessons from content marketing myself (aka blogging) for five years

Erik Bernhardsson

I started writing this blog in late 2012, partly because I felt like it would help me improve my English and my writing skills, partly because I kept having a lot of random ideas in my head and I wanted to write them down somewhere. I set up a Wordpress blog on my crappy Swedish virtual private server. A few hundred hits in a day!

Marketing 100
article thumbnail

Lessons from content marketing myself (aka blogging) for five years

Erik Bernhardsson

I started writing this blog in late 2012, partly because I felt like it would help me improve my English and my writing skills, partly because I kept having a lot of random ideas in my head and I wanted to write them down somewhere. I set up a Wordpress blog on my crappy Swedish virtual private server. A few hundred hits in a day!

Marketing 100