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Even startups on tight budgets can maximize their marketing impact

TechCrunch

Dominik Angerer is CEO and co-founder of headless CMS Storyblok , which provides best practice guidance for startups on how to build a sustainable approach to marketing their content. It’s little wonder that many startups strapped for time and money find defining and executing a sustainable marketing campaign a daunting prospect.

Budget 224
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What CIOs need to become better enablers of sustainability

CIO

There is a need and realization by the business world to be more environmentally sustainable since organizations are seeing an impact on the bottom line as a direct result of climate change. And if the world’s temperatures rise by or above 1.5 CIOs are in a great position to demonstrate their business acumen,” says Sadler.

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Resilience in Change: Building a Sustainable Business Model

Strategy Driven

Building resilience into the fabric of the organization is essential for weathering uncertainty and sustaining long-term success. This essay explores the concept of resilience in the context of business and outlines strategies for building a sustainable business model that can withstand and even capitalize on change.

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Givz raises $3M in seed funding to make donations a marketing tool for businesses

TechCrunch

In March 2020, right before the COVID-19 pandemic hit, the company pivoted from B2C to B2B and used the technology rails it had built to create the e-commerce marketing platform that Givz is today. We are creating a new marketing category and generating the largest sustainable charitable giving platform in the process,” he told TechCrunch. .

Marketing 246
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11 ways to reduce your IT costs now

CIO

“The net result is that some organizations’ technology debts are growing faster than anything else and robbing them of their budgets and ability to innovate.” The need to reorient IT’s budget toward future opportunities is one big reason CIOs are reviewing their IT portfolios now.

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What your CFO really needs in periods of economic uncertainty

CIO

Keep tabs on the keep the lights on (KTLO) budget If you fall on hard times in your personal life, you pay for your mortgage, health insurance, and groceries first to cover the necessities: shelter, security, and food, respectively. What are the necessities in your IT budget to keep the lights on (KTLO)? Discuss the risky ones.

Budget 246
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Lean Budgeting – Foster Growth & Innovation in Your Organisation

Evolution4all

Your annual budget could be harming your business. Does your organisation’s budget system hinder growth and innovation? This may not be the soundest proposition, but budgeting, as it is currently practised by many companies, should be abolished. Budgeting as it Used to Be. Yet, very harmful.

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