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Cure Hydration raises $2.6M for its healthy sports drink alternative

TechCrunch

million in seed funding as it brings a healthier approach to the sports beverage market. ” In fact, the average sports drink contains 36 grams of sugar. The company donates 1% of proceeds to the women’s sports nonprofit SheIS.) Cure Hydration is announcing that it has raised $2.6 for a pack of 14, or $16.79

Sport 213
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Hiro Capital puts $2.3M into team sports tracking platform PlayerData — as does Sir Terry Leahy

TechCrunch

Hiro Capital has gradually been making a name for itself as an investor in the area know as “Digital Sports” or DSports for short. Also investing in the round is Sir Terry Leahy, previously the CEO of Tesco, the largest British retailer. It’s now led a $2.3 million funding round in PlayerData. Edinburgh, U.K.-based

Sport 251
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Veo raises $25M for AI-based cameras that record and analyze football and other team sports

TechCrunch

Sports have been among some of the most popular and lucrative media plays in the world, luring broadcasters, advertisers and consumers to fork out huge sums to secure the chance to watch (and sponsor) their favorite teams and athletes. Even with the slowdown in a lot of sporting activity this year due to COVID — in the U.K.

Sport 284
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AiFi adds new funding into its cart to expand autonomous retail footprint

TechCrunch

including Atlanta’s Nourish + Bloom Market that opened in January. The latest company with an injection of VC is AiFi , which enables retailers to deploy and scale autonomous shopping cost-effectively. AiFi emerges from stealth with its own take on cashier-free retail, similar to Amazon Go.

Retail 215
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Microsoft partners with AiFi to launch Smart Store Analytics, a tracking service for cashierless outlets

TechCrunch

In partnership with AiFi , a startup that aims to enable retailers to deploy autonomous shopping tech cost-effectively, Microsoft today launched a preview of a cloud service called Smart Store Analytics. Besides being an Azure customer, AiFi’s market share could well have something to do with it.

Analytics 241
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What Your Brand Can Bring to Experiential Retail

Perficient

In today’s digital age, customers are looking for unique experiences when it comes to shopping and retailers are finding it challenging to offer experiences that differentiate them from their competitors. Experiential Retail Ideas According to a report from Mobile Marketer, retailers are slowly adopting AR in the buying process.

Retail 52
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Emperia is helping brands like Bloomingdales build shopping experiences in VR

TechCrunch

But not everyone agrees — particularly those who hope to build a business out of VR retail. Enter Emperia , an “immersive” retail startup that — to its credit — has already created virtual stores for brands including Bloomingdales, Dior, Ralph Lauren and Lacoste. Perhaps so.

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