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How 2 Australian sporting brands leverage human-centric digital innovation to drive new fan experiences in and out of the arena

CIO

Creating new revenue streams, identifying untapped audiences and better engaging fans onsite and all year-round are just some of the wins iconic Australian sporting events are chalking up thanks to human-centric digital innovation. Here, we explore two stellar examples in the Australian Grand Prix and Australian Open.

Sport 246
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Black Swan analyzes social media to predict which products will be successful

TechCrunch

Black Swan taps into data from conversations on social media and analyzes the data to map “growth opportunities” for companies, attempting to identify trend signals more accurately than traditional market research approaches. .”

Social 219
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Healthcare Blogs: 7 Tips for Finding Article Topics That Resonate

Perficient

We’ve written before about how crucial healthcare blogs can be to your organization’s messaging and outreach strategies. However, it’s not enough just to have a blog. But that number may be higher if you’re in a high-competition marketplace or you need to build up your blog content. It’s basically a spectator sport.

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Social Media Responsibility | N2Growth Blog

N2Growth Blog

In today’s post I’m going to explore responsibility as it relates to social media – the responsibility that comes with living in the real world vs. a perpetual state of virtual reality. As most of you know, I’m a big fan of social media.

Media 167
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SAP poaches Microsoft exec as its new global head of AI

CIO

As part of Microsoft’s development team, Sun created Bing Predicts, the inference engine that provides the “favored to win” forecasts beneath search results for sporting fixtures and attempted to predict the 2016 US presidential election winner. Spoiler alert: it failed.)

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ShareChat valued at $2.1 billion in $502 million fundraise

TechCrunch

The Indian social network said it has raised $502 million in a new financing round — Series E — led by Tiger Global that valued ShareChat at $2.1 It also quietly launched a fantasy sports app called Jeet early last year, as reported first by TechCrunch. billion, up from about $650 million last year.

Video 261
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Social Media for Better Leadership and Learning

QAspire

Leadership in a connected world is a complex sport. Leadership that is social in approach when it comes to building communities, enabling engagement and participating in knowledge flows across the network (both inside the organization through corporate social tools as well as external social media).

Media 78