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How 2 Australian sporting brands leverage human-centric digital innovation to drive new fan experiences in and out of the arena

CIO

Creating new revenue streams, identifying untapped audiences and better engaging fans onsite and all year-round are just some of the wins iconic Australian sporting events are chalking up thanks to human-centric digital innovation. Here, we explore two stellar examples in the Australian Grand Prix and Australian Open.

Sport 246
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Black Swan analyzes social media to predict which products will be successful

TechCrunch

Black Swan taps into data from conversations on social media and analyzes the data to map “growth opportunities” for companies, attempting to identify trend signals more accurately than traditional market research approaches. Prior to co-founding Black Swan, King was a technical director at creative agency Digital Jigsaw.

Social 219
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Demand Curve: How to get social proof that grows your startup

TechCrunch

Nick writes actionable growth marketing insights as head of content at Demand Curve. Demand Curve: 10 lies you’ve been told about marketing. This is called social proof, which is a physiological effect that influences your decisions every day, whether you know it or not. How businesses use social proof.

Social 248
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Draftea kicks off LatAm fantasy football with NFL partnership, fresh funding

TechCrunch

Draftea , which calls itself the first daily fantasy sports company in Spanish-speaking Latin America , is taking fantasy football (not fútbol) to the region in a new partnership with the National Football League (NFL) and the NFL Player’s Association, a labor union representing the league’s athletes.

Sport 162
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Ayoken raises $1.4M to grow its NFT marketplace for creatives

TechCrunch

The startup’s marketplace, Ayokenlabs , will feature digital collectibles from musicians, sports brands and influencers from all over the world. Fans will get discounts for future events too,” said King, who has 14 years’ experience in strategy, growth and innovation consultancy, and entrepreneurship.

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Closed User Groups in Travel: Benefits, Examples, and Best Practices to Enable a CUG Strategy

Altexsoft

In this blog post, we’ll show you how to implement and take advantage of a closed user group strategy. This type of closed user group is organized for a specific group of people, such as a school class, sports team, or religious group, traveling together. Marketing efficiency. What is a closed user group? Group travelers.

Travel 97
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Stories as a service: Storyteller lets anyone add Stories to their own apps or website

TechCrunch

And while the addition doesn’t work for everyone — LinkedIn and Twitter recently shuttered their Stories features, for example — there’s enough demand for Stories out there on the market that a company called Storyteller has managed to create a revenue-generating business that provides “Stories as a Service.”

Sport 236