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ByteDance again looks to TikTok to promote its other social app, Lemon8

TechCrunch

TikTok appears to be working on an integration with Lemon8 , another social app owned by TikTok’s Beijing-based parent company, ByteDance, according to new findings from product intelligence firm Watchful.ai. The app, a lifestyle social network, had originally launched in arch 2020 but was artificially inflated on TikTok this spring.

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Social gaming platform Rec Room scores $20 million Series C

TechCrunch

Social gaming platform Rec Room has scored some new funding as it aims to bring its once VR-centric world to every major gaming platform out there. The platform has been around for years serving as a social hub and gaming platform for virtual reality users. The startup has closed a $20 million Series C led by Madrona Venture Group.

Games 340
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Social commerce startup Kapu, by ex-Jumia executive, comes out of stealth with $8M funding

TechCrunch

Kapu , a social commerce startup, coming out of stealth today having raised $8 million seed funding, is hoping to help lessen the burden of buying food for Kenyan consumers, many of whom are grappling with the sky-rocketing food prices. Social commerce platform Tushop set for Kenya growth after raising $3 million pre-seed funding.

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Social commerce startup Elenas secures $20M to help more LatAm women sell online

TechCrunch

Founder and CEO Zach Oschin started the Colombia-based social commerce company in 2018 (and participated in our Latin American Startup Battlefield that year) to move the traditional independent sales process online. Social commerce startup Elenas raises $6M and plans for international expansion.

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Flip bags $28M to turn beauty, wellness social commerce on its head

TechCrunch

Social commerce startup Flip is mixing live commerce mobile apps with real customer reviews to improve the buying experience and opportunity for the creator economy. It’s not only a social platform, it is the best post-purchase experience — shipping, rewards, returns — everything people love and in a two-click process,” he added.

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3 disruptive trends that will shape marketing in 2022

TechCrunch

We congratulated ourselves for navigating 2020 and welcomed the year when things would finally go back to normal. This is a reality growth marketers live in everyday. Let’s look at the three growth trends we saw in 2021 and how they will shape marketing in 2022. Help TechCrunch find the best growth marketers for startups.

Marketing 269
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Virtual social network IMVU raises $35M from China’s NetEase and others

TechCrunch

The line between social networking and gaming is increasingly blurring , and internet incumbents are taking notice. NetEase, the second-largest gaming company in China (behind Tencent), is among a group of investors who just backed IMVU, an avatar-focused social network operating out of California.