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Sports venues advance goals, enhance fan experience with data analytics

CIO

Sports fans today have more ways than ever to watch their favorite teams beyond the traditional, live stadium experience, including television, streaming services, even highlights on social media. In response, sports teams and venue operators are working hard to improve and differentiate the in-stadium experience.

Sport 246
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Veo raises $25M for AI-based cameras that record and analyze football and other team sports

TechCrunch

Sports have been among some of the most popular and lucrative media plays in the world, luring broadcasters, advertisers and consumers to fork out huge sums to secure the chance to watch (and sponsor) their favorite teams and athletes. Even with the slowdown in a lot of sporting activity this year due to COVID — in the U.K.

Sport 284
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Irish eSports giant’s new startup bets big on rugby in bid for US market share

TechCrunch

A fantasy sports exchange founded by Irish betting veteran Paddy Power is bringing NFT-enabled live trading to rugby fans in a bid to expand globally. ASX Sports launched in May 2021 and took its exchange live on the Apple and Android app stores earlier this month. million active rugby fans, per sports analytics firm Gemba.

Sport 219
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Microsoft partners with AiFi to launch Smart Store Analytics, a tracking service for cashierless outlets

TechCrunch

In partnership with AiFi , a startup that aims to enable retailers to deploy autonomous shopping tech cost-effectively, Microsoft today launched a preview of a cloud service called Smart Store Analytics. It might sound like a lot of personal data Smart Store Analytics is collecting. million purchases to date.

Analytics 241
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LeadIQ’s rapid growth snags venture attention as sales software market stays hot

TechCrunch

This morning LeadIQ , a startup working in the sales software market, announced that it has closed a $30 million Series B led by Cathay Innovation. According to Siauw, the effort will help sales teams better work with marketing teams, allowing for more complete information sharing and hopefully better sales results.

Marketing 178
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How Big Data Has Transformed Sports

BrainStation Technology

In a relatively short period of time, big data has become a big business in professional sports. The market for sports analytics is expected to reach almost $4 billion by 2022, and teams around the world are racing to find a competitive advantage. The way we play may soon never be the same.

Sport 74
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Whoop raises another $200M for its athlete-focused fitness wearable

TechCrunch

In fact, the company has a specific offering for sports teams, as well as solutions for businesses, healthcare and government/defense. Whoop, the sports tech and analytics company that makes discreet wearables, raises $55M. and using the massive influx of cash on R&D for its hardware, software and analytics solutions.

Sport 215