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General Atlantic values media tech Amagi at $1.4 billion in new funding

TechCrunch

Amagi, which offers cloud broadcast and targeted advertising software to scores of media and entertainment giants, has raised a large new funding round as it looks to expand its tech offerings and invest in AI-powered personalization stack. Its clients include NBCUniversal, Warner Bros. General Atlantic values media tech Amagi at $1.4

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Which Instagram ad placement is more cost-effective: Reels, Feed Posts or Stories?

TechCrunch

She is also developing GLAMLAB London , a service for beauty freelancers to list and sell their beauty services to clients in the U.K. Brands are growing concerned about where to spend their main social media marketing budgets. to register and list their services, which clients can book. Image or video ad creatives?

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Video creation and editing platform InVideo raises $15 million

TechCrunch

The startup offers a freemium web-based editing tool that allows users to create videos that are fit to be published on popular social media platforms (such as Twitter, Facebook, YouTube). Some of these customers are white-labeling InVideo platform to their own clients.

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Taiwanese startup WritePath’s AI tech speeds up financial disclosure translation

TechCrunch

The Taipei-based startup’s clients include Foxconn, ASUS, China Airline, the Taiwan Stock Exchange and Taiwan Mobile. WritePath’s previous investors include byUDN.com, a subsidiary of United Daily, one of the largest media organization in Taiwan, and Singaporean translation firm Elite Asia.

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Artie sidesteps the app stores by putting high-quality games in your browser

TechCrunch

We thought, is there a way to do something that isn’t pure client side… is there a way we can leverage Unreal or Unity, and do some sort of elegant asset streaming and optimization where we’re kind of streaming data from the cloud, but we’re rendering locally on your device?”

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Fewcents raises $1.6M to help publishers take payments for individual articles, videos and podcasts

TechCrunch

Many publishers are focused on converting visitors to subscribers, but there’s another important bracket: people who want to view a premium article or video, but not enough to sign up for a subscription. The company, which monetizes by sharing revenue with digital publishers, also struck a partnership with Jnomics Media to expand in Europe.

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South Africa’s Flow gets funding to automate social media advertising for real estate agencies

TechCrunch

And it’s evident that proptech, unlike other industries, has lagged in utilizing social media to make sales. With its APIs, Flow connects to the websites of estate agencies and property developers and automates advertising for them on social media channels like Instagram and Facebook. Does everyone want to be a landlord, or what?