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Event marketing is a ‘team sport,’ and Vendelux is coaching companies to find the best ROI

TechCrunch

We determined that event marketing is kind of this massive team-wide sport,” Reynolds told TechCrunch. “It It involves executives, the sales team, all the different marketing teams, operations and procurement, but there’s no platform or system of record to help with that collaboration, accountability and visibility.”.

Sport 211
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Silicon Valley Bank implodes, Apple launches a new music service, and ChatGPT goes enterprise

TechCrunch

Excitingly, it’ll feature new stages with industry-specific programming tracks across climate, mobility, fintech, AI and machine learning, enterprise, privacy and security, and hardware and robotics. ChatGPT goes enterprise: ChatGPT, OpenAI’s viral, AI-powered chatbot tech, is now available in a more enterprise-friendly package.

ChatGPT 234
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What is your data strategy for an AI future?

CIO

As enterprises become more data-driven, the old computing adage garbage in, garbage out (GIGO) has never been truer. Most of these costs relate to the work carried out within enterprises checking and correcting data as it moves through and across departments. But what about most enterprises without access to such data?

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This SPAC is betting that a British healthcare company can shake up the US market

TechCrunch

But before we do, we wanted to note that Anna and I are looking into the AI startup market tomorrow morning. The Exchange explores startups, markets and money. . The company will sport a lower, $3.6 billion enterprise valuation after its merger with SPAC Alkuri. listing via a blank-check company, or SPAC.

Marketing 241
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Appsmith raises $8M to take on the internal corporate app market with open source code

TechCrunch

Unlike some upstart tech companies that we have seen in the internal application market, Appsmith doesn’t sport a no- or low-code approach. Enterprise-specific features would be another obvious method of generating revenue in time. Unqork wants to help enterprise customers build no-code internal apps.

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SAP poaches Microsoft exec as its new global head of AI

CIO

As part of Microsoft’s development team, Sun created Bing Predicts, the inference engine that provides the “favored to win” forecasts beneath search results for sporting fixtures and attempted to predict the 2016 US presidential election winner. Enterprise Applications, SAP Spoiler alert: it failed.)

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OpenSponsorship lands new capital to bring brands, athletes together

TechCrunch

Ishveen Anand grew up in England playing sports all of her life, including during her time at Oxford. She wanted to do something sporty for a career and “fell in love” with sponsorship marketing. The round is led by Philadelphia 76ers owner David Blitzer, who is joined by Eric Stern and executives from WWE and Excel Sports Management.

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