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Cycle is a new product management hub that centralizes all customer feedback

TechCrunch

Meet Cycle , a French startup that is building a collaboration tool for product managers where they can collect data from various tools, work on the next product iterations and close the feedback loop with the most engaged customers. The issue we are trying to solve is an issue that every product manager faces.

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3 experiments for early-stage founders seeking product-market fit

TechCrunch

Through this work, we’ve discovered a lot about how different founders fulfill their journey of customer discovery and product-market fit. We interviewed three founders from our portfolio, all of whom ran discovery experiments to find their product-market fit at different stages of their company’s development.

Marketing 233
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How to acquire customer research that shapes your go-to-market strategy

TechCrunch

Lucy Heskins is an early-stage startup marketing adviser and the creator of Oh, Blimey , a marketing resource for first-time founders and their teams. She focuses primarily on B2B SaaS as well as product-led startups in the HR and people tech spaces. What triggers your customer to decide your product is the one?

Research 235
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53 Questions Developers Should Ask Innovators

TechEmpower CTO

How will you be taking this to market? Often this ties to marketing support. For example, you might want to offer a discount to a given group to provide incentive. Are users otherwise grouped by the system, maybe by background (employer, university) or preferences? A Product Manager? Ads, Viral/Social, SEO)?

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Product Management Best Practices

UruIT

Product management is essential for the success of a product or service. Good product management ensures a product is streamlined and efficient from inception to disposal. Great product management does all that while balancing the wants and needs of the various stakeholders and customer base as well.

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TechCrunch+ roundup: Singapore’s fintech buzz, SaaS slump, amplified marketing strategies

TechCrunch

Enterprise reporter Ron Miller looked back at Taylor’s career to better understand how a one-time Google product manager ended up co-leading one of the world’s most valuable companies. How to execute an amplified marketing strategy. How to execute an amplified marketing strategy. Let’s talk about the SaaS selloff.

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Extra Crunch roundup: Influencer marketing, China’s tech clampdown, drafting growth teams

TechCrunch

Before you hire a marketing consultant who doesn’t understand your products or commit to a CMO who has several years of experience — but none in your sector — consider influencer marketing. According to Uber growth marketing manager Jonathan Martinez: “ … You don’t need to find influencers with millions of followers.

Marketing 241