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How To Market Your Small Business Locally

Strategy Driven

Unless you are specifically choosing to market to a huge audience right from the start, when you run a small business, it’s often better to start with your local community, even if you’re only selling online and don’t have a physical store in the area. Marketing locally doesn’t mean you have to limit yourself and your business.

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SpotOn raises $300M at a $3.15B valuation and acquires Appetize

TechCrunch

The latest investment is being used to finance the acquisition of another company in the space — Appetize, a digital and mobile commerce payments platform for enterprises such as sports and entertainment venues, theme parks and zoos. So they see a responsibility to install the necessary technology to properly run their business.”.

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Logistics startup Slync raises $24M, attempts to distance itself from disgraced founder

TechCrunch

During all this, the startup lost its chief marketing officer, chief revenue officer and chief financial officer. We reached out to the company for more information, and Greg Kefer, the chief marketing officer, agreed to an email interview. Small Business Administration’s Paycheck Protection Program. billion in 2022.

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Gusto is now offering pieces of its service to other companies via API

TechCrunch

The move to provide elements of its service through other firms’ offerings could bolster Gusto’s growth rate; for partner platforms the ability to provide payroll services may make their overall offering more attractive to small businesses. The rise of vertical SaaS provided the correct moment in the company’s view.

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Hopin buys livestreaming startup StreamYard for $250M as it looks to expand its product lineup

TechCrunch

The acquired company, which bootstrapped itself to material revenue scale, will retain its brand and in-market product. And during a conversation regarding the StreamYard deal, Hopin CEO Johnny Boufarhat said that the combined entity would sport around $65 million in ARR. The deal is worth $250 million, paid in a mix of cash and stock.

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Technology Companies Need to Make Hard Choices to Teach More ‘Soft Skills”

CIO

In sports, teams that play together well generally have an edge over those who don’t. Drew Westra is a Worldwide Marketing Leader in HPE Educational Services, with over 25 years’ experience in the information technology, telephony and wireless industries. The same applies to tech organizations. About D rew Westra. IT Leadership

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What are NFTs? Top 5 Remarkable NFT business ideas to adopt in 2022

Openxcell

Rather than, the artist can market it as an NFT straight to the consumer, letting them hold a more substantial amount of the profit. Talking about both real words and virtual, the use of NFTs can be done for marketing digital real estate. Most people do not have this much time to spend all day studying the NFT market.