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5 methods for leveraging digital advertising during a downturn

TechCrunch

For those on the sidelines, the story of digital advertising over the past couple of years has been as entertaining as a binge-worthy TV series. While dramatic, these headlines tend to gloss over what’s actually going on: Digital advertising may be in transition, but it is not dead. More posts by this contributor.

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Growth marketing experts survey: How would you spend a $75,000 budget in summer 2022?

TechCrunch

In November, we reached out to marketers to learn how they would spend a $25,000 budget in Q1 2022. We followed up with a few marketers from our previous survey and reached out some more to see how they would spend a $75,000 budget in summer 2022. Imagine you have a $75,000 budget going into summer 2022. A B2B startup?

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Growth marketing experts survey: How would you spend a $25,000 budget in Q1 2022?

TechCrunch

A new year is quickly approaching, which brings new resolutions — and new budgets. Provide a recommendation in this quick survey and we’ll share the results with everybody. If we were advising one of our early-stage startups how best to deploy their $25,000 marketing budget for Q1 2022, here’s what we’d suggest.

Budget 240
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Marketing When Budgets Are Down

Harvard Business Review

The general rule of enterprise finance is that marketing budgets drop like a stone at the first sign of trouble and rise like a feather once the environment is more settled. It’s tough to see a significant increase in marketing budgets in the near term.

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Samooha launches with tech that lets companies securely share data

TechCrunch

.” Samooha intends to go after verticals it believes might be especially underserved, like healthcare, financial services, advertising, retail and entertainment. Media in particular could prove to be lucrative; Gartner predicts that by 2023, 80% of advertisers with media budgets of $1 billion or more will use data clean rooms.

Data 244
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Collect and leverage zero-party data to personalize marketing and drive growth

TechCrunch

Zero-party data has very quickly become the biggest buzzword in marketing and digital advertising. Think of the kind of things you’d tell a store associate helping you find the right gifts to purchase for your family — size, style, skin concerns, gender, budget, taste profile, eating habits, what type of pet they have, etc.

Marketing 243
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From Cloud to Customer

CIO

Combating the Cycle of Distrust Edelman called its 2022 trust survey The Cycle of Distrust. Apple has proved this by moving to advertising-free mobile phones with privacy by default while increasing its market share. Artificial Intelligence, Cloud Management, Managed Cloud Services, Marketing and Advertising Industry.

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