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Sports venues advance goals, enhance fan experience with data analytics

CIO

Sports fans today have more ways than ever to watch their favorite teams beyond the traditional, live stadium experience, including television, streaming services, even highlights on social media. In response, sports teams and venue operators are working hard to improve and differentiate the in-stadium experience.

Sport 246
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Should tech bootcamps keep using job placement metrics in their advertising?

TechCrunch

Coding bootcamp Nucamp will no longer publish job placement metrics in its advertising materials, a move that CEO Ludovic Fourrage is making to rebuild student trust in the industry. Edtech has always been in pursuit of a magic metric, but measuring success for the sector remains elusive.

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LeadIQ’s rapid growth snags venture attention as sales software market stays hot

TechCrunch

This morning LeadIQ , a startup working in the sales software market, announced that it has closed a $30 million Series B led by Cathay Innovation. According to Siauw, the effort will help sales teams better work with marketing teams, allowing for more complete information sharing and hopefully better sales results.

Marketing 178
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Design and implement a content governance system to increase ROI

TechCrunch

Willis is the chief marketing and pipeline officer at Acrolinx and has over 20 years of experience growing companies in the technology sector. Choose metrics that matter. Your company is already likely using vanity metrics, like open rates, shares and time spent on a page, to measure how well your content seems to be performing.

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PlayVS acquires GameSeta to accelerate expansion into Canada

TechCrunch

The deal will accelerate PlayVS during its growth phase and help it expand into the Canadian market. GameSeta has a partnership with BC School Sports, the governing body for organized school sports in British Columbia, which will transfer to PlayVS. PlayVS has served more than 19,000 high schools across all 50 states.

Sport 252
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Wecasa raises $17.7 million for its home care and wellness marketplace

TechCrunch

It then added massage, beauty treatments, housekeeping, babysitting and sports coaching. Up next, Wecasa expects to launch its service in a couple of new European markets as soon as next year. When it comes to metrics, Wecasa expects to generate $23.6 million (€20 million) in revenue this year.

Sport 245
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How Big Data Has Transformed Sports

BrainStation Technology

In a relatively short period of time, big data has become a big business in professional sports. The market for sports analytics is expected to reach almost $4 billion by 2022, and teams around the world are racing to find a competitive advantage. Taken together, you can see that data has had a profound impact on the sport.

Sport 74