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Niantic tries its hand at sports with NBA All-World

TechCrunch

Being that I’m not much of a sports person — my preferred type of game involves controllers and screens — I hadn’t given All-World much thought until Darrell Etherington, TechCrunch’s managing editor, assigned me to write a first impressions piece. Why’d the studio choose this sport for its next AR venture?

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Event marketing is a ‘team sport,’ and Vendelux is coaching companies to find the best ROI

TechCrunch

We determined that event marketing is kind of this massive team-wide sport,” Reynolds told TechCrunch. “It It involves executives, the sales team, all the different marketing teams, operations and procurement, but there’s no platform or system of record to help with that collaboration, accountability and visibility.”.

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Hiro Capital puts $2.3M into team sports tracking platform PlayerData — as does Sir Terry Leahy

TechCrunch

Hiro Capital has gradually been making a name for itself as an investor in the area know as “Digital Sports” or DSports for short. based PlayerData uses wearable technology and software tracking to give grass-roots and professional sports teams feedback on their training. It’s now led a $2.3 Edinburgh, U.K.-based

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Smart contact lens startup Mojo Vision partners with Adidas and other sports brands

TechCrunch

The big news at this year’s show is a number of partnerships with brands across the sports spectrum, including: Adidas Running, Trailforks (cycling/hiking), Wearable X (yoga), Slopes (skiing) and 18Birdies (golf). Wearable innovation in existing form factors is starting to reach its limits.

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Irish eSports giant’s new startup bets big on rugby in bid for US market share

TechCrunch

A fantasy sports exchange founded by Irish betting veteran Paddy Power is bringing NFT-enabled live trading to rugby fans in a bid to expand globally. ASX Sports launched in May 2021 and took its exchange live on the Apple and Android app stores earlier this month. million active rugby fans, per sports analytics firm Gemba.

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How 2 Australian sporting brands leverage human-centric digital innovation to drive new fan experiences in and out of the arena

CIO

Creating new revenue streams, identifying untapped audiences and better engaging fans onsite and all year-round are just some of the wins iconic Australian sporting events are chalking up thanks to human-centric digital innovation. Here, we explore two stellar examples in the Australian Grand Prix and Australian Open.

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7 ways CIOs can build a high-performance team

CIO

Many CIOs know that a high-performance team is usually greater than the sum of its parts, comprised of talent with highly complementary skills, a broader set of objectives than other teams, and fine-tuned approaches to collaboration and communication. That’s when a high-performance team takes shape.