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TechCrunch+ roundup: 3 key hiring metrics, building SDR teams, insurtech investor survey

TechCrunch

TechCrunch+ roundup: 3 key hiring metrics, building SDR teams, insurtech investor survey by Walter Thompson originally published on TechCrunch “Pipeline generation at early-stage companies is expensive and time consuming, often more so than the sales process itself. What do I do?

Metrics 242
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Kenyan B2B e-commerce platform Marketforce cut about 9% of staff in reorganization strategy

TechCrunch

Kenyan retail B2B and end-to-end distribution platform Marketforce laid off a chunk of its workforce in July, according to sources familiar with the matter. . Kenya’s MarketForce raises $2M, plans to focus on its B2B retail marketplace RejaReja. August [and] September in particular because this is when we saw a boom last year.”.

B2B 205
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Unmuted founder Max van den Ingh on success beyond the metrics

TechCrunch

Relying on proven tactics and measurable metrics isn’t enough — today, the most effective marketers constantly study and learn from innovative approaches while exploring new avenues. The process we’ve designed works for B2B startups, scaleups and SMBs. Every experiment we ran increased the demo request metric to some extent.

Metrics 251
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4 Indian investors explain how their investment strategy has changed since 2021

TechCrunch

How has your investment strategy changed? Red flags are linked to failed background checks or if the business metrics represented don’t check out in diligence. How has your investment strategy changed?

Strategy 227
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SaaS in 2021: How prodigious growth changed the startup landscape permanently

TechCrunch

While 2020 was atypical and a rebound this year is not surprising, the report goes one step further, arguing that there is an increasing gap between the haves and have nots of B2B software. Nowhere is this more apparent, the authors claim, than when you look at public B2B SaaS companies.

B2B 213
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B2B Travel Platform For Corporate Travel Management

Altexsoft

A well-structured B2B travel platform is no longer just a “nice-to-have.” This guide delves deep into the specifics of building a custom B2B travel booking platform specifically tailored for corporate travel. But what does a B2B travel platform entail? B2C vs. B2B booking software: What is the difference?

Travel 52
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Using predictive LTV to juice up marketing campaigns

TechCrunch

More posts by this contributor Use predictive marketing to cut CAC at your PLG B2B startup As a marketing veteran, you’re likely familiar with the concept of LTV (lifetime value) and its importance in determining the success of your acquisition strategies. But, are you utilizing predictive LTV in your day-to-day decision-making?

Marketing 238