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Holoride’s in-car VR tech is coming to Audi this summer

TechCrunch

Holoride’s partnership with Terranet, a Swedish ADAS software development company, allows for the VR system’s sensors and software stack to capture and interpret the environment quickly and accurately. Terranet’s VoxelFlow system calculates VR movement based on data points received from the car.

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Emperia is helping brands like Bloomingdales build shopping experiences in VR

TechCrunch

Does the average person want to shop for apparel in virtual reality (VR)? But not everyone agrees — particularly those who hope to build a business out of VR retail. ” Emperia’s platform offers tools brands can use to create virtual experiences, including stores in VR. Perhaps so.

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Sandbox VR expands to new locations globally with $37M Series B led by Andreessen Horowitz

TechCrunch

After a challenging year for location-based virtual reality startups due to COVID-19, Sandbox VR , a location-based VR startup, is making a comeback with a plan to expand its operations further across the globe. Sandbox VR aims to be an immersive social experience through a combination of full-body motion capture and VR technologies.

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Growth marketing roundup: cool SaaS, marketing lies, VR ads and more

TechCrunch

With the help of your recommendations, this week we were able to interview Peep Laja and Lucy Heskins, and publish multiple guest columns on growth-related topics including homepage testing, marketing lies to watch out for, VR ad opportunities, company-naming and ad compliance. Extra Crunch) Can advertising scale in VR?

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Quality Assurance Approach towards Virtual Reality (VR)

Perficient

Virtual Reality Virtual Reality (VR) is an immersive media experience replicating either a real or imagined environment and allowing users to interact with the environment. Unlike the conventional user interface of displaying content on a screen, VR immerses a person to interact in a digital 3D environment.

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Daily Crunch: Meta’s upcoming VR headset will track eye movements and capture facial expressions

TechCrunch

Draw me a picture of a bandwagon : Mobile photo editing app creator Lightricks is hopping on the AI-generated art trend with its new “Text to Image” generator within its apps, Lauren reports. Landing lands $125 million in debt and equity funding , reports Connie. The feature will live under the Spaces tab, Aisha reports.

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Tripp acquires EvolVR to help more people fly higher in the metaverse

TechCrunch

California-based “XR wellness and digital psychedelics platform” Tripp continues its acquisition path to growth with its acquisition of the world’s largest VR meditation community, EvolVR , following its purchase last year of PsyAssist , a mobile app used by people to keep their psychedelic experiences on track.

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