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5 Effective Ways to Maximize Your Digital Marketing ROI

Strategy Driven

In order to get the most out of your marketing budget, you need to constantly monitor the performance of your campaigns to ensure you maximize on ROI. Here are five effective ways to maximize your digital marketing ROI. Set measurable goals for your marketing campaign. Improve your digital marketing skills.

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Productivity startup Time is Ltd. raises $5.6M to be the ‘Google Analytics for company time’

TechCrunch

Productivity analytics startup Time is Ltd. wants to be the Google Analytics for company time. Furthermore, Ulf Zetterberg, founder and former CEO of contract discovery and analytics company Seal Software, is joining as president and co-founder. Or perhaps a sort of “Apple Screen Time” for companies.

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Digital marketing operations – where everybody knows your name

Capgemini

The difference between present circumstances and even the fairly recent past is not that customers are getting more demanding, but that it’s getting harder to meet those requirements at scale. Based on this understanding, we see marketing as an ecosystem. Marketing organization – a set of functions, roles, and resources within a.

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An Omnichannel Messaging Success Story: Building a Global Experience With Salesforce Marketing Cloud

Perficient

As a medical device organization rapidly expanding into the global market, our client faced an additional challenge. They needed to maintain a consistent global brand message in addition to meeting consumers rising expectations for an exceptional personalized experience. It also appeals to lapsed customers.

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What are decision support systems? Sifting data for better business decisions

CIO

Bayer Crop Science has applied analytics and decision-support to every element of its business, including the creation of “virtual factories” to perform “what-if” analyses at its corn manufacturing sites. Digital marketing and services firm Clearlink uses a DSS system to help its managers pinpoint which agents need extra help.

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GoDataFest 2022: Google Cloud Data Platform Workshop

Xebia

“It is such a great event to for the Dutch data community to meet and learn from each other. said Jelle Portegies, digital marketer for Xebia. You have data engineers, data scientists, people who are more focused on analytics, and so on. What type of sessions were hosted at GoDataFest? See you next year! .

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What is digital transformation? A necessary disruption

CIO

Digital transformation defined Digital transformation has become a catchall term for describing the implementation of digital technologies to re-engineer existing processes or develop new services that better engage customers, support employees, improve business operations, and drive business value to the organization’s bottom line.