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Smart contact lens startup Mojo Vision partners with Adidas and other sports brands

TechCrunch

The big news at this year’s show is a number of partnerships with brands across the sports spectrum, including: Adidas Running, Trailforks (cycling/hiking), Wearable X (yoga), Slopes (skiing) and 18Birdies (golf). The company also announced today a $45 million Series B-1, following last April’s $51 million raise.

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Industrial automation startup Bright Machines hauls in $435M by going public via SPAC

TechCrunch

After the transaction is consummated, the startup will sport an anticipated equity valuation of $1.6 And the transaction itself, in conjunction with the previously announced Desktop Metal blank-check deal, implies that there is space in the market for hardware startup liquidity via SPACs. What’s Bright Machines?

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Fitness ring maker Oura raises $100M

TechCrunch

With the pandemic bringing professional sports to a screeching halt in 2020, a number of major leagues have adopted the ring, including the NBA, WNBA, UFC and NASCAR. Forerunner’s Eurie Kim and Oura’s Harpreet Rai discuss betting on consumer hardware. It’s been a wild couple of years for Oura.

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Whoop raises another $200M for its athlete-focused fitness wearable

TechCrunch

In fact, the company has a specific offering for sports teams, as well as solutions for businesses, healthcare and government/defense. Whoop, the sports tech and analytics company that makes discreet wearables, raises $55M. and using the massive influx of cash on R&D for its hardware, software and analytics solutions.

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7 investors discuss augmented reality and VR startup opportunities in 2020

TechCrunch

The reasons are plentiful, but all tend to circle around the idea that it’s too early for software and too expensive to try to take on Apple or Facebook on the hardware front. ” While Gigi Levy-Weiss of NFX says that the market is “sadly not happening yet,” Facebook’s Quest headsets have shown promise.

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Toast raises IPO price range, providing a Monday bump to fintech valuations

TechCrunch

And while it is best known as a software company that dabbles in hardware, Boston-based Toast generates the bulk of its aggregate top line from financial services. Toast’s financial-services revenues, by contrast, are largely transaction-based and sport lower gross margins.

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Hong Kong accelerator Brinc raises $30M Series B

TechCrunch

I knew the organization primary through its consumer hardware companies — a primary focus when it was founded, back in 2014. In all, Brinc currently sports seven offices, with people operating out of a total of 12 locations. In November, the company is also opening an office in Brazil — its first in Latin America.